Preston Holmes

Cofounder and CEO

Preston Holmes

Started Ascend in January 2026 at 21. Runs recruiting, training and the field, and still knocks doors.

About Preston

Preston Holmes is the cofounder and CEO of Ascend Performance Marketing, a door to door sales company that signs local families up for community solar. Subscribers get solar credits on their electric bill and pay less for those credits than they are worth, with no panels and nothing to install.

He grew up in Knoxville, Tennessee, went to the Webb School of Knoxville and played Division I soccer at East Tennessee State University. He worked his way through door to door pest control, political canvassing, satellite TV and fiber internet, building and managing a fiber sales team before starting Ascend.

Under his lead, Ascend has grown to 40 reps on five teams: three in Albuquerque, one in Alamogordo and one in the Denver area. The team signs up subscribers for SunShare and US Solar, serving PNM customers in New Mexico and Xcel Energy customers in Colorado. Its best day so far was 800,000 kilowatt hours booked in a single day.

What he does at Ascend

RecruitingFinds and vets the people who join the team, and says no to the ones who should not.
TrainingRuns the morning meetings, the bootcamp for new reps, and the standards the houses live by.
Market launchesPicks the next city, sets up housing, and gets a crew producing fast.
The fieldStill knocks doors. The best way to know what the team is facing is to face it.

In his words

Building a sales floor demands the same things as a locker room: standards, coachability, and people who show up every day.
Preston Holmes

Want to work with Preston?

Ascend is hiring driven people who can relocate to New Mexico or Colorado. No experience needed. Training is built in.

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